Benefits of Social Networking Integration:

• An increased online presence
• Greater customer visibility
• Renewed/increased brand loyalty
• Increased order frequency

Recently, social networking has expanded at a tremendous rate. If you watch CNN, you’ll have noticed Twitter, YouTube, Facebook, and MySpace – all of these new sites make primetime headlines. Social networking has brought forth a transformation throughout the Internet. The Internet has long been used as a collection of information and a way to communicate. However, social networks add a third category. Social networks are capable of personalizing the web. This means that a person can create a profile for themselves, similar to a resumé, and publicize what makes that person unique.

This relates to online ordering in a very simple way. If a customer elects, they can stay informed about coupons, new promotional items, and special deals. This method differs from email marketing strictly because the individual chooses to stay informed about your concept—in fact, many users of these social networks view promotional applications as badges and proudly display them on their profiles; in turn, increasing the exposure of your concept. As an added benefit, social networks are relatively free of spam when compared to traditional email marketing, so customers typically read and respond to promotional material at much higher rates. Using the AROS software, coupons can even be broadcast across social networking sites to inform potential customers of special deals. These feeds are usually saved and viewed by many, especially those loyal to the brand.

Delphis Software has deployed several real-world social networking integrations that have demonstrated increased brand loyalty, increased order frequency, and increased customer reach. Social networking integration is a must because it facilitates a connection between a brand and their customers that allows any concept to get ahead of the competition. Social networking is personal, and as such, Delphis Software’s social networking integration is the best way to create a bond that lasts.